Accurate Stock Management: Why it should matter

Accurate Stock Management: Why it should matter

Abstract

Inventory management is one of the most critical factors influencing the profitability and efficiency of a retail business. Maintaining accurate stock levels ensures that products are available at the right time and location, reduces loss due to shrinkage or overstocking, and contributes to customer satisfaction. This article explores some of the core stock management principles, types of stock counts, and the role of technology in reducing stock variance and provides calculations used to evaluate discrepancies. Additionally, the article highlights key best practices from peer-reviewed studies on inventory management to give readers a thorough understanding of effective stock control.

The Importance of Stock Variance in Retail

Stock variance, or shrinkage or discrepancy, occurs when differences exist between the actual physical count of products and recorded system values. This discrepancy can arise due to theft, spoilage, administrative errors, or supplier inaccuracies. Accurate stock variance tracking is vital for profitability, inventory turnover and customer satisfaction.

For example, Heese (2020) demonstrates that implementing RFID technology can significantly reduce stock variance and improve profitability. In other words, Reducing shrinkage can directly improve the bottom line. Understanding variance is crucial for accurate reordering and stock replenishment in retail and inventory management, for example, identifying trends and patterns, improving forecast accuracy, optimising inventory levels, and managing costs more effectively. According to Jayaraman et al. (2019), embracing cycle counting leads to fewer disruptions and more accurate stock levels, enhancing turnover rates. As highlighted by Kang and Gershwin (2018), improving visibility and accuracy ensures that products are consistently available to meet customer demand, positively impacting customer experience.

Stock Variance Determination

The calculation used in stock variance percentage is as follows:

Stock Variance(%)=((Quantity Counted−System Quantity​) / System Quantity))×100

For instance, if the system registers 100 units of a product instead of only 90 units tallied during a stocktake, the variance calculation yields -10%.

A negative variance indicates a stock shortfall. However, the shortfall could be due to various reasons, such as potential theft or loss, data entry errors, human error in miscounting during stocktake, stock discrepancies due to returns, and damaged or expired goods. On the other hand, a positive variance may indicate overstocking or a counting error. Factors such as over-reporting inventory due to data entry errors and unaccounted receipts (such as not recording stock when it arrives) may cause the shortfall. Occasionally, this variance may be due to manual operational adjustments effected by the team bypassing the automated routine in the inventory management system (IMS). Another source of IMS inaccuracy is when the business migrates an existing inventory management system to a new one and attempts to rectify the data movements between the systems. The reason is that the process of trueing may take time to verify the various sources of inventory data in parallel to ensure that all the systems are in sync. One particular cause of disparities between such systems is timing issues caused by the different time processes within inventory management and other data sources that affect the inventory numbers that run before complete execution.

Stock Count activities and their purpose

Stock counts, or stocktakes, are regular assessments of current stock levels to match recorded data. The specific type of stock count carried out typically varies based on the retail business’s nature, how often stock moves, and the intricacy of the inventory.

Conducting a Physical Inventory count (PI count) is essential for verifying a business’s actual physical stock of inventory items. It is best practice to perform this count at regular intervals, such as annually, semi-annually, or quarterly, to ensure that the recorded inventory levels in the accounting or inventory management system match the stock on hand. Multiple methods exist for conducting item counts, such as manual counting and using advanced technology like barcode scanners. This process involves creating a detailed list of items and their quantities to verify accuracy with inventory records.

  • Periodic Inventory (PI) Count

This traditional inventory counting method involves physically counting and recording all stock at pre-established intervals, such as annually or quarterly. The periodic inventory count, also known as physical inventory count (PI count), is particularly useful for large-scale retailers, as it allows for a comprehensive assessment of stock levels. However, it can be labour-intensive and disruptive to regular business operations.

This method is typically employed to conduct a thorough inventory review and to recalibrate stock levels at a specific point in time. It is best suited for businesses that do not require real-time or continuous stock updates. While it provides an accurate snapshot of inventory at a fixed moment, it may not be suitable for businesses that need to constantly monitor and adjust their stock levels.

  • Cycle Count

In this method, inventory is counted in portions rotating throughout the year. This allows businesses to continuously check stock without shutting down operations. It involves continuous, smaller stock checks that reduce the disruption of full counts. This method best suits businesses with high transaction volumes or multiple SKUs.

  • Spot Count

Performing a spot count on a specific product or set of products is crucial when there is suspicion of a discrepancy or other issues. This proactive approach is often used after an abnormal transaction or during loss prevention investigations. This targeted count helps to investigate specific discrepancies or high-value items, ensuring accuracy and security for our products.

  • Perpetual Inventory Count

The Perpetual Inventory Count method ensures that stock is consistently updated in real-time through automated systems that promptly adjust records after every transaction, be it a sale, return, or restock. This guarantees sustained accuracy with minimal human intervention, making it an ideal choice for retailers with sophisticated high-tech systems and automated processes. Tokar et al. (2017) studied the cost-effectiveness of combining perpetual inventory systems with traditional physical counts, concluding that such hybrid systems increased accuracy and profitability in retail operations.

  • Scanning Stock Check (SSC)

This method involves using handheld or mobile scanning devices to register stock, enabling faster and more efficient counting without disrupting operations. It reduces human error and accelerates the counting process. It is most effective when used in combination with modern inventory management software.

Best Practices for Stock Management

  1. Implement Regular Cycle Counts**

Jayaraman et al. (2019) discussed the benefits of cycle counting over periodic inventory counts, emphasizing that frequent, smaller counts led to fewer disruptions and more accurate stock levels. Regular cycle counts effectively mitigate the potential for significant discrepancies by continuously monitoring stock levels. Implementing frequent cycle counts promptly identifies errors and minimizes the necessity for extensive periodic inventories.

  1. Invest in Technology

Modern inventory management systems integrating barcodes, RFID, and real-time tracking can significantly improve stock accuracy. Kang and Gershwin (2018) evaluated the role of real-time stock visibility and its impact on stock management accuracy, finding that improved visibility led to a 15% reduction in shrinkage rates. Barcode scanners, handheld devices, and software updating real-time inventory counts should be part of any modern retail operation.

  1. Leverage Automation

Fischer et al. (2020) explored the link between technology adoption and stock accuracy, specifically noting the positive impact of automated counting systems on overall accuracy and loss prevention. Automation reduces the need for manual input, thus minimising errors and improving efficiency. For example, UI Automation can trigger specific actions based on stock discrepancies, such as raising flags for further investigation or automatically adjusting stock levels.

  1. Loss Prevention Protocols

Shrinkage due to theft is a common source of stock variance. Implement loss prevention strategies such as employee training, surveillance systems, and RFID tags to deter theft and catch discrepancies early. Heese (2020) demonstrates that RFID technology can reduce stock variance by improving real-time data accuracy. The study found that RFID-based systems helped businesses achieve a 98% accuracy rate, significantly reducing shrinkage.

  1. Analyse Historical Variances

Maintaining a historical record of stock variances helps identify shrinkage patterns over time. Yin et al. (2021) examined the role of predictive analytics in inventory management, showcasing how machine learning models can forecast stock variance and allow for preemptive correction. By analysing trends, retailers can pinpoint problem areas (such as particular products or store locations) and focus loss prevention efforts accordingly.

Technology and Stock Management: Using Barcode Scanning and UI Automation

As retailers adopt modern technologies, barcode scanning has become critical for speeding up stock counts and improving accuracy. Combined with **UI Automation**, these systems can be configured to trigger specific actions, such as adjusting stock counts or sending alerts when a variance exceeds acceptable thresholds.

How Barcode Scanning Works

When a barcode is scanned, the system automatically records the product information and updates stock counts. This reduces the risk of human error and accelerates the counting process.

Ultimately, the goal is to maintain a stock variance threshold of **1% or lower**, which can be achieved through best practices, automation, and continuous monitoring. Accurate inventory management is not just about counting products—it’s about ensuring that the right products are available in the right place at the right time while minimizing operational costs and losses.

References

  1. Heese, H. (2020). “The Impact of RFID on Retail Inventory Accuracy: A Case Study.” *Journal of Retail and Distribution Management*, 46(2), 150-162.
  2. Jayaraman, K., Luo, Y., & Luo, L. (2019). “Cycle Counting and its Effect on Stock Accuracy: An Empirical Study.” *International Journal of Operations & Production Management*, 39(3), 217-234.
  3. Kang, S., & Gershwin, S. (2018). “Real-time Inventory Visibility: Impacts on Stock Accuracy.” *Production and Operations Management*, 27(9), 1605-1616.
  4. Fischer, M., Suhail, S., & Yu, P. (2020). “The Role of Automated Counting Systems in Inventory Management: A Review.” Journal of Supply Chain Management, 56(4), 45-58.
  5. Tokar, T., Bhattacharya, S., & Raghunathan, S. (2017). “Hybrid Inventory Systems: Integrating Perpetual Inventory with Physical Counts.” International Journal of Production Research, 55(10), 2907-2925.
  6. Yin, R., Liu, X., & Zhang, Y. (2021). “Predictive Analytics in Inventory Management: A Machine Learning Approach.” Operations Research Letters, 49(6), 733-740.
  7. Zhou, H., & Piramuthu, S. (2019). “Blockchain Technology in Inventory Management: Implications for Stock Accuracy.” Journal of Business Research, 105, 418-426.
  8. Ghobadian, A., Gallear, D., & O’Regan, N. (2018). “The Human Factor in Inventory Management: Employee Training and Loss Prevention.” International Journal of Retail & Distribution Management, 46(6), 556-570.

 

 

Evaluating Retail Performance

Evaluating Retail Performance

The concept of “same-store sales” (SSS) in the retail industry refers to a metric used to evaluate the performance of existing stores within a retail chain in the most recent accounting period relative to the revenue generated in a similar period in the past. Usually, it is presented as a comparative percent (comp percent), a measure that calculates the percentage change in sales between the current year for a set of comparative stores. “Same-store sales” (SSS) is a used term synonymous with comparable store sales metric,  “identical-store-sales” (ISS), or “like-for-like sales” (LFL). In other words, it is a productivity measure in revenue used to evaluate a retail store’s sales performance.

When assessing a store’s sales growth or decline, retailers often compare it to other established stores within the chain with a similar product mix and footprint to the store being analysed or its performance over a specified period. However, this time frame may differ depending on the retailer’s business type. Retailers can use historical data to track the change in sales from year to year for stores that have been operating for a specific period.

How is the performance assessed?

Several factors are considered when evaluating retail stores’ “same-store sales” metric. It is essential to consider these factors as they provide context and insight into the elements that influence sales performance. Key factors often include store age, remodels, closures, pricing pressure and strategy, product assortment, and promotional activities.

Calculating the “same-store sales” (SSS) metric typically involves comparing the sales of a group of stores or individual stores for a given period with the sales of those same stores during the corresponding period in the previous year (period). By excluding the impact of new store openings and store closures, SSS provide a more accurate assessment of the underlying sales performance of a retailer’s existing store base. Additionally, the business is responsible for determining the rules that govern the determination of the comparable status of a store.

Some example rules or logic :

  • A business may assign a Non-Comp status for the first 60 weeks of a store’s opening and gains the status of a Comp Store from week 61.
  • A store can be assigned Non-Comp status when closed permanently because there would be no sales FOR comparison.
  • If a store is temporarily closed more than three days a week, it’s Non-Comp.
  • If a store has more than three days of sales in a week, it could be classified as having a Comp Status of Yes; otherwise, it’s Non-Comp. 
  • Online stores are always considered to have a Comp Status of Yes.
Store Year Month Sales Comp Status Store Open Date Temp Closure Date Temporary Closure End
1 2022 1 £1000        
1 2022 2 £1200        
1 2022 3 £1100        
1              
               
Sample visualisation of same-store periods

 

To calculate the comp percent, you typically compare the sales data of the same stores for two consecutive years. Here’s the formula for calculating the comp percent

Comp Percent = ((Current Year Sales – Previous Year Sales) / Previous Year Sales) * 100

Strategic Impact of “Same-Store-Sales” Assessment

The metric is beneficial for retailers with many stores, as it helps :

  • Retailers estimate the success of their operational processes and make informed decisions about future investments, expansion plans, and improvements. 
  • Isolate the effects of changes in customer behaviour, economic conditions, pricing strategies, marketing initiatives, and product assortment on sales performance.
  • Retailers proactively analyse their data to stay ahead of competitors.
  • The comp percent metric is useful for evaluating the growth or decline of sales performance for a specific group of stores. It helps identify trends and patterns.
  • Businesses to navigate disruptions by building on the foundations of their existing digital strategies already well underway when accurate data is in place.

The SSS metric provides insights into how to run promotions to increase margins and sales. Aside from the benefits mentioned earlier, it provides a standardised way to assess the organic growth or contraction of a retailer’s core store operations, making benchmarking performance across different locations, store formats, or regions easier. Furthermore, it facilitates strategic partnerships with other businesses, such as concession partner groups, to attract more visitors.

What factors affect the quality of same-store analysis?

The quality and effectiveness of same-store metric is affected by several factors. Some key factors to consider are having; The availability of accurate and reliable data is crucial for conducting a comprehensive sales analysis. This effort must be supported by a robust centralised reporting data repository (data warehouse) facilitating timely access to detailed transactional data and other relevant metrics. In addition, data normalisation in the context of accounting for external factors influencing sales performance helps ensure a fair comparison. For example, adjusting for economic conditions, local market dynamics can provide a more accurate assessment. When comparing sales metrics, it is important to consider significant factors such as store age, remodelling status, pricing strategies, product offerings, and promotional campaigns to ensure an accurate comparison. Having said that, I think it is prudent for the same-store metric to be reviewed and updated regularly to reflect changing market conditions, business strategies and store dynamics, perhaps on a yearly, monthly, weekly, or daily basis or granularity. We ensure that our analysis remains current and aligned with our current objectives through this approach.

Same-store sales metric with Claire’s

Among other traditional retailers, Claire’s Accessories is a retailer of accessories, jewellery, and toys primarily aimed towards young people. Claire’s Accessories has encountered various challenges in recent years, primarily due to the challenging economic environment and changing consumer preferences, among other factors. These obstacles have had a significant impact on the brand. The company’s operations were further impacted by the COVID-19 pandemic. Although faced with challenges, the brand has taken steps to adapt to the evolving retail environment. This includes expanding its online presence, concession partnership programs and implementing new initiatives to improve customer experience, leveraging social media platforms and influencer collaborations to engage with its target audience.  In addition, Claire’s commitment promotes reusable and eco-friendly products, which aligns with the increasing demand for environmentally friendly brands among consumers. The brand is working towards regaining its market position by investing in modernised digital infrastructure, improving supply chain efficiency, and exploring new market opportunities. These efforts are part of the brand’s ongoing transformation. The newly implemented Great Lake data repository supported by Data Vault architecture has revolutionised the brand’s data management and governance approach, empowering the multivariate teams to embrace a data-driven culture and self-service reporting. This has resulted in opening more interesting capabilities for data democratisation, improving the business’ ability to report on same-store metrics using the PowerBI self-service reporting tool. The current investment opportunities and business growth demand have resulted in the implementation of a Product Portfolio Management System necessary to ensure timely and appropriate product availability for the customer.

 In conclusion, same-store sales (SSS) is an invaluable metric in the retail industry, enabling retailers to assess the performance of their established stores, identify sales-influencing factors, and make well-informed decisions for future expansion. In today’s dynamic retail landscape, with the rise of e-commerce and shifting consumer preferences, SSS metrics have become increasingly vital for retailers to adapt, stay relevant, and maintain competitiveness.

 Amidst these challenges, Claire’s Accessories stands unwavering in its commitment to delivering trendy and affordable fashion accessories to its loyal customer base. Above all, Claire’s Accessories is recognised as a growth-oriented and innovative company, prioritising brand scaling, efficiency, and forward-thinking strategies.